Customer Analysis

MAJOR CUSTOMER SEGMENTS

We will mainly focusing on to the adult or workers people around at KL Sentral, it is including foreigner,or local people who are want to escape from the days routine and had some of  activities. We realize that majority there are stayed in the environmtent of city and had a modern lifestyle. The places there are came from are different from our country, especially those who are came from Europe country. We are targeting to attract people from others country who are like to umrah provide. Besides that, we are targeting muslim to do umrah and those who are interesting to know more deeply about heritage of lifestyle traditional local people in Malaysia and offering package that specially design for muslims who are planning to perform the umrah and enjoying. For others These people are usually like to travel around the world and like to try challenger activities. Our travel agency focuses on selling umrah packages and related services products as most travel agencies focus on leisure and nature tourism mainly to tourism destinations such as Paris, Dubai, and Tokyo. Our target market is the Muslim community as we provide specialized umrah service.

 MINOR CUSTOMER ANALYSIS

Our first minor customers that we target will be younger people such as, perfectly for muslim. specially designed for muslims who are planning to perform the Umrah .minor customer that is student, family, couple and corporate. international and domestic tour. The younger people who are looking something to fulfill their free time when get holidays. The parents who like to give the children close islam and do the something the best for her child.. The second minor customer we target will be the family group because we are already provides home stay activities that suitable for family to get fresh air village in the vacation. We have a extreme game and other.

 DEMOGRAPHIC ANALYSIS

Person	Age	Genre	Education Level	Incomes Level
Adult	21 years old	All types	Academician, Entrepreneur, Businesses, Etc	No limits
Parents	30 – 45 years old	All types	Academician, Entrepreneur, Businesses, Etc	No limits
Student	18 – 21 years old	All types	University, College and Secondary school	No limit
Children	8 – 12 years old	Types	Primary school	RM 1k per year

Psychographic Analysis

Person	Values/Belief	Attitudes	Social/Habits	Expectation	References
Adult	All religion	Energetic, Hyperactive, cool, romantic, hot temper	All habits/social	Umrah,Experience, Holiday, relaxation, Adventures, Challenging	Any time of the year.
Parent	All religion	Close islam,Polite, romantic Active, cool	All habit/social	Umrah,Relaxation, Holiday, Experience	School holiday and public holiday
Students	All  religion	Energetic, Hyperactive, Cool, Romantic, Hot temper, loud close islam	All habit/social	To gain knowledge about the place for their studies or research and umrah .	School holiday, Travel while studying.
Children	All Religion	Hyperactive, cool, energetic, loud	All habits/social	Fun, experience, knowledge	School holiday and public holiday

           

 Pull Factor

Q  The activities of the places that we promoted. Such as the uniqueness and the attraction of the places.

Q  As a tour designer, holiday planner and trip advisor with vast experience and consultation with full of travel tips and product knowledge

Q  The list of holiday tour and vacation by countries and regions are designed to provide accurate accessibilities, comfortable accommodations, right activities, unique attractions and full of amenities of your family vacation ideas such as beach fun family resort, theme park family vacation, hillsides nature, eco tourism, health and beauty spa tourism, golfing, home stay program, honeymooners activities and many more.

Q  The cultures, heritage, foods, language, lifestyle of the places.

 Push Factors

Q  On the launching day of our business we will provide free beg packers to the 50 first customers. This is a good way to introduce and promotion our business

Q  Give the selected customer 10% discount in our first month of promotion.

Q  Give the umrah package

Q  New destination all in 5d4n Fujian muslim tour

Q  India beach backwater package 7d6n

Q  Special event for extreme

 CUSTOMER BASED

The information we learn from customers helps us personalize and continually improve our service and to respond to your comments. We organize a programmer in our website. This is a way that we use to give easiness to the tourist to get in touch with us. Here are the types of information we gather using the website.

Q  Information You Give Us: We receive and store any information you enter on our Web site or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests and comments, improving our services, and communicating with you.

Q  Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many Web site “cookies,” and we obtain certain types of information when your Web browser accesses our web.

Q  Email Communication: To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from our web. If you do not want to receive e-mail or other mail from us, please adjust your Customer Communication Preferences.