MARKETING PLAN

MARKET STRATEGIES

In order to compete with our competitors we must have good marketing strategies. For our services, the package that we offer is suitable for all types of income level and ages. We are really concern with the satisfaction that our customer will get. Therefore, we ensure that our package is well planned.

1. Service strategy

In our business strategy, we use the method that provides us more effort in our service for the business purpose. By putting more attention towards the services will form a high quality service of our business. This will automatically helps us to raise our image and try to maximize our customer satisfaction. For those customers who need our services, they can make an appointment by phone call or come directly to our office to get the information. This is to ensure we can avoid any unnecessary problem regarding our package services. We will also have an agent who will take care of our customer.

2. Distribution strategy

As we have a different concept and types of distribution strategy for the business, we decided to cooperate with the agent in helping us to distribute information about our services and promote to the Muslims to use our services.

3. Pricing strategies

In deciding the price of our service of the package that we offer, we use break-even point method with markup 20% from cost of production. These include the price of the package, hotel fee, transportation and other thing regarding to the condition of the package. Our package price is reasonable and we are confident that we can give a good price level to our customers. For our services, we provides 4 package and each package have a different price depends on the month when the customer would like to go to umrah.

4. Promotion strategy

• The effective promotion is one of the most important things in operating the business in order to introduce the existence of the services. Through promotion, customer will be given a chance to know in detail by the information of the service that our company has offers.Opening ceremony

It is our first promotion and opens to all of the Muslims. The nature of this opening ceremony is to introduce our premise to the public in the town of Peninsular Malaysia especially. There will be many activities on this function such as giving the souvenirs, drinks, and also a simple understanding of our packages to those who coming as our guest on that day. This event is as the beginner of introducing our company to the Muslims live in Peninsular Malaysia.

§  Pamphlets

We also promote our services by distribute our pamphlets to the customers. These pamphlets will be distributed by our agent at the mosque as well as at the Tabung Haji and many other Islamic Center.

§  Mass media

To make people aware of our business, we will advertise in the local newspaper which is Utusan Malaysia. Magazines about Islamic will also advertise our service in the monthly books produce by the HIKMAH which is the sources for Muslims to seek further information about Islam.

§  Signboard

Business signboard must be attractive and clear written with our business name “An-Nur Travel and Tours Agency”. The size of the signboard also should be appropriate so that people can see it. Signboard is important to identify the location of the business.

§  Banners

Banner usually used by most business when they want to advertise their business and new product to public. We will also use the banner by hanging it in the strategic places such as inside and outside the building, main road and at the waterfront where is the most visited places. The banners must be attractive in look and easy to be seen with the clear written and information. We will decorate and design the banners on our own with different types of color to attract customers. We will use it not only for the beginning of our business but also for every month.

         

• Business card

We are going to use business card to promote our services. This can helps us to show image of our services and also the location of our business and also the contact number of our managers in An-Nur Travel and Tours Agency.