MARKET ANALYSIS

MARKET VOLUME

Location

AN NUR TRAVEL & TOUR SDN.BHD

Lot No 13, Arrival Hall, KL City Terminal,

Kuala Lumpur Sentral Station,

50470 Kuala Lumpur.

Market Size

The only competitor that we have is Asia Travel Mart. The office which is located near in our office is make our target market will think about the package and a product that we give to our customer. After we do a research, we know that our competitor have been coming out with a package are more to Asia places then our country, although our country have a very beautiful and interesting places. Then, our competitor also have a activities which is include in their package are more to relaxing and leisure. Most of the travel agency have a package are same with our competitor, but our travel agency are more stress to a activities that we are provide to our customer. By using our service, they can get different experience and also a new lesson.

Growth Size

 Market size plays an important role in order to ensure the growth of the business and improve us to work more hard for successful business. Here, our main target is the Muslim people in the city of Peninsular Malaysia aged over 30 years old. By evaluation, our performance will be increase 5 percent of tourist per month by doing promotions, keep the standards and coming out with new places with various activities.

Local and Regional Growth

Peninsular Malaysia also known as West Malaysia (formerly Malaya), is the part of Malaysia which lies on the Malay Peninsula, and shares a land border with Thailand in the north. To the south is the island of Singapore. Its area is 50,810 square miles (131,598 square kilometers). It accounts for the majority of Malaysia's population and economy.

Across the Strait of Malacca to the west lies the island of Sumatra. East Malaysia (on the island of Borneo) is to the east across the South China Sea. Peninsular Malaysia has an estimated population of 21 million, roughly 80% of the total population in Malaysia.

After we do a research, about all state in Malaysia we are more attract to choose this 5 state as our place to do a outdoor extreme activities because we want to promote a peninsular Malaysia state and also because of their geographically and the places that people didn’t know  there. Percentage of people come and visit to that state also can be increased.

TARGET MARKET AND CUSTOMER

Target market can be defined as the group of customers that have needs and want that can be satisfied by the business through the supply of services and goods. It is concern with the collection and research of all data relating to the sales of our services. To identify our target group we have categorized it to market segmentation.

We target our customer from all class such as middle, lower and upper class. Our customer also has an interest in outdoor extreme activities and is a independent person. But we mainly target a international tourist, adult and also workers people, because they can gain more knowledge and love more Malaysia nature.

Market Segment

International tourists, family, adult, workers people and students

Kedah, Perak, Johor,Negeri Sembilan and Terengganu is a state that have geographically and a new places that we want to explore more and promote to our customer. It is because, we want to increase a percentage tourist come to Malaysia and felling a new environment of our nature. We also come out with a new places with a various activities. We also have give more lesson and knowledge. As we know that Malaysian also has their own cultural diversity. Our customer also can learn about Malaysia cultural and custom.

MARKET SURVEY

Demand of the product/services

We know that our service and our product will get a great expectation from the local and other countries because of the new places that we want to promote to our customer. We also have a many activities that we promote to our customer. That’s not all, our staffs also well trained and good in their field. Our tourist guide also have a license and more experience about the activities that related with our product. Tourist will be amaze with our package and service that been given to them. By doing this, there will be increasing of tourist number in Peninsular Malaysia. We also confident with this new addition, not only our business will be known but it also increase tourism industry in Malaysia.

Demographic and psychographic description of customers

Future Need Geographical Segmentation

Geographical segmentation calls for dividing the market into different geographical units such as nation, stages, regions, countries, cities, or neighborhood. An-Nur Travel and Tours is selling outbound services, so our target market must be the customer in Peninsular MALAYSIA Our main target market is the people live in the city of Peninsular MALAYSIA. From our sources which is the Statistic Department of Malaysia, we found out that Peninsular MALAYSIA is the town with the Muslim majority. So, we decided to open up our company in the town of Peninsular MALAYSIA

Demographic segmentation

It is refer to classification population according to sending power and described what people spend their money on. It is also the process of dividing people into groups of age, sex, family size and income. Our services on travel and tour are suitable for all ages and gender which are suit with their demand and interest. Apart from that, our offer price is very affordable and tourist with every level of income can enjoy our services.

Psychographic segmentation

Psychographics segmentation divided customers into different groups based on social class, lifestyle or personality characteristics. Our business is suitable for every types of groups especially a group that really want to experience it. Our main target market is the people live in the city of MALAYSIA  and age over 30 years old.

Product/Service

An- Nur Travel & Tours offers a package Umrah and also a outdoor extreme activities as our  product in a 5 state that we are selected. We also have been coming out this package for outdoor extreme activities various  such as kayaking, climbing mountain, white water rafting and others. Other than that, we also have a home stay programmer that our customer can learn and gain knowledge about our Malaysian cultural and custom. We also give a good service and give a good consultation for who use our travel agency. Our tourist guide also have a license and have an experience in a adventures activities.

MARKET POSITIONING

Product

Our travel agency have a 2 product that we called as a package to promote to our customer. Firstly is a Umrah service package. It is a activity that are more challenging for who are participant in this activity. It is because from this activity they can learn how to be a patient person and also be a independent. Our travel agency have been decided this extreme activities as our product because we see that nowadays people like to explore more and do the extreme activities more than do a leisure activities during their free time. Secondly, we have a home stay programmers that we have select as our minor product. This package is for our customer learn and gain knowledge about Malaysian cultural and custom. They also can get a benefit from take it as a package.

Price

Our An-Nur Travel and Tour agency were provided umrah services for our customers which were in four packages for every year. 

Package 1 (Ramadhan Package)

• This package only available during ramadhan
• Consist of 2 trips
• First trip is on 1^st until 15^th Ramadhan in the year
• The second trip will be on 14^th until 2^nd syawal

Package 2 (Ordinary Umrah Package)

• The time of the trip is after the hajj seasons
• 2 trips per month

Package 3 (School holiday Package)

• During the school holidays (mid term holidays)
• Consist of 14 days

Package 4 (Rejab and Syaaban Package).

• The packages will be done during the Rejab and Syaaban months
• 4 trip per months
• 14 days per trip

PACKAGES FOR EXTREME ACTIVITIES

Our price is affordable with our interesting package and also with a full of activities. Our pricing is suitable with our service and package that we are offer which rate RM250 until RM 550.This is a reasonable price because many of activities are full in the package.

Place

The main reasons we choose a 5 state in Peninsular as our places that we want to promote because, the geographically of the state is suitable to do a outdoor extreme activities. There have a waterfall, mountain forest and others  might be the places that has been choose  from us to relate it with our product. The state that we choose are Kedah, Kelantan, Pahang, Perak and also Terengganu have a own lifestyle, cultural ,custom that we want to promote to our customer. It is because, different state have a different cultural.

Promotion

We will promote our business by opening a booth at a major places that people always come and visit. It is because, from there our customer can know about what that our travel agency product and service that we have. We also give brochures to the uses our service which they can keep and show to others. Other than that, we have a created a website to promote our business. Other than promoting, the website also works for booking our package. On peak season, we will do promotion by giving a special rate by people who are bringing 4 people who are use our travel agency.